Peak Pet and Home Care is a local Colorado Springs company offering in-home pet sitting, home watch, and daily dog walks. This project demonstrates a complete set of advertising and brand materials designed for a small local business, to establish a cohesive visual identity and then applying it across a mock website and social media campaigns. The goal was to build a brand language that communicates trust, warmth, and professionalism to Colorado Springs families looking for dependable care for their pets and homes.
Brand Guidelines
The brand guidelines define the visual foundation that all other materials are built on — logo usage, color palette, typography, and tone of voice. Every subsequent piece, from the website to the social ads, is derived from this document.
Client Pet Intake Form
A mock client intake form designed to collect essential information about a pet before a sitting or home watch engagement. The form applies the brand's visual style to a functional client-facing document.
Website Preview
A mock website design apply the brand guidelines to a full multi-page layout to demonstratehow the visual identity translates to a professional online presence for the company.
Social Media Ads
Two social media ad mockups applying the brand identity to real-world post formats. The square format is designed for standard feed posts and the vertical format for stories and reels — both using authentic photography and the brand's warm, trustworthy tone.
Square · Feed Post
Vertical · Stories & Reels